niar42.com
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Nikita Arkhipov
Hi. I build AI automation for businesses and lead commercial operations — co-founder of Isty, commercial director at Three Sisters.below: who I am, the numbers, my topics, and how I can help ↓

Nikita Arkhipov

working with AI since 2020·former CCO at Tomoru: a top-2 AI startup in 2021·trained 3500+ peopleworking with AI since 2020·Tomoru: active in 29 countries·trained 3500+ people
hands-on with neural networks, commercially minded. Or the other way around — whatever the task needs
message me on Telegram
01 / about

I am from the Russian Far East and live in Brazil. I have worked with AI since 2020 — designing and building systems myself. Alongside that, I have always worked in commercial operations: funnels, teams, revenue.

As Tomoru’s commercial director, I helped grow the company from zero to operations in 29 countries; in 2023, Tomoru was named Yandex Cloud’s Best AI/ML Partner. Along the way, I assembled the full collection: solutions that help a company scale and ones that cost it dearly. The latter taught me even more.

Now I am building Isty, a studio for AI automation for businesses, and I run commercial operations at Three Sisters every week: metrics, funnel, sales team. I like businesses that are run by numbers, explained plainly, and have teams that enjoy pursuing their goals.

02 / principles
01
I start with the numbers
Half the tasks labelled “for AI” will not pay for themselves, and I say so before the work begins. When a project is not worth doing, that may be the most useful consulting outcome.
02
I focus on signal
There is plenty around AI that is bright and pointless. I work with what can be measured or at least felt, and leave the rest alone.
03
People come first
Any system takes off when the team understands it and enjoys using it. That is why I talk to people as much as I look at dashboards.
03 / roles
Isty
co-founder · automation studio
isty.ist
We build internal systems, AI agents, and thoughtful processes that save teams time and stress. I also lead corporate training here: teams learn to work with AI through their own processes rather than abstract examples. Live easy. Live Isty.
istina — AI call quality control
product: from idea to sales
istina.ist
istranslate — a translator that understands context
product
istranslate.com
AI training for teams
corporate programmes
isty.ist/education
istacc — addictive cards
a game I made with AI, just for fun
niar42.com/istacc
Three Sisters
commercial director · early rehabilitation clinic
three-sisters.ru
I lead commercial operations in practice: funnel, analytics, sales team. This is live operations work every week.
04 / numbers
2020the year I started working with AI
x3year-on-year growth at Tomoru, 2020–2023 — under my leadership
29 countriesTomoru’s footprint when I left
70 peopleteam at its peak: commercial and marketing
3500+people I have trained to work with AI
300 000+lines of production code written. I cannot code.
top-1%of ChatGPT users by activity
5000+hours in Dota2
05 / topics
I speak, lead workshops, and train teams. My favourite topics:
01The foundations of AI: what it is, why it works this way, and how to use it~120 min · talk / workshop
02How to choose AI tasks: which ones will pay off and which will take longer to pay off~60 min · talk / working session
03How to tell useful tools from empty hype. I have examples — and stories to go with them~60 min · workshop
04A team culture where people enjoy the work, expand internationally, and grow~90 min · talk
invite me to speak — we can shape a topic for your audience → t.me/niarkh
Speaking at Yandex Cloud Partner Conf Meetup on neural networks Speaking at Yandex Lecture Partner Conf stage Speaking at Yandex Kazakhstan Workshop for brands
06 / media
07 / channel
I run a channel about AI and business

I write about what I implement myself: what worked, what did not, and what it cost.

I filter out noise. If the channel is quiet, the news does not affect your work.

It is not a sales funnel. You can simply come by and read at your own pace.

Nikita’s channel from IT2,311 readers
This post is in Russian.
08 / services
09 / life
And I have a life, too: I am an actively involved dad, I love my wife — we have a loving, equal partnership — I travel, and I try to inspire people, even when things are dark.more of that on Instagram